14/05/2011

Early Bird


I gave up on milk the day a Japanese friend explained that westerners famously smell of cheese! So, although those beautifully blank bottles no longer figure in my fridge, they do feature on the doorstep of Early Bird, our latest print.

With a lingering whiff of nostalgia, the traditional milk bottle has a look I still enjoy in umpteen applications, from the cast concrete bollards outside a dairy to the roughly drawn outlines emptied on Tom & Jerry. So ubiquitous is the symbol that it occasionally jolts my reality when I see one filled with orange juice!


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